About Us


About Us - Fulcrum SurfDiscover Surf Excellence at Fulcrum Surf, the Premier Surf School in San Diego


Welcome to Fulcrum Surf, the leading surf school in San Diego since 2003, setting high standards for surf education throughout the region. Our commitment to excellence is built on a foundation of professional, high-quality surf coaching and outstanding customer service, making us a top choice for those looking to enhance their surfing skills.


Why Choose Fulcrum Surf?

Fulcrum Surf offers a comprehensive range of surf lessons tailored to all levels, from beginners to advanced surfers. Our services extend beyond typical lessons to include summer surf camps, independent surf PE, media services, corporate events, and international surf travel. At the heart of our offerings is a commitment to customer satisfaction, operational efficiency, and the highest caliber of certified surf coaches in San Diego.

Experience the difference with our surf school, where connecting with the rhythm of the ocean becomes more than just catching waves. It’s about the joy of sharing our passion, the thrill of making new connections, and the laughter and camaraderie that come with learning together. Whether you’re a first-timer or a seasoned surfer, our community is here to welcome you.


Our Philosophy: Simple Yet Profound

  • Keep it Simple: Surfing lessons focused on clear, effective learning.
  • Make it Better: Continuous improvement in all our services.
  • People Over Profits: Valuing relationships over transactions.
  • Never Stop Learning: There is always more to know about surfing.
  • Quality Over Quantity: Prioritizing the quality of instruction and customer experience.
  • Ask More Questions, Find the Answer: Encouraging curiosity and problem-solving.
  • Be Authentic: Genuine passion for surf culture.


Meet Dan Mori, Founder and Visionary of Fulcrum Surf

Dan Mori, a California native and founder of Fulcrum Surf, brings over 30 years of global surfing experience and a profound dedication to surf coaching excellence. With a competitive background in both amateur (NSSA) and professional (WQS) surfing circuits, Dan has cultivated a wealth of knowledge and expertise. Since 2003, his mission has been to share his passion for surfing and coaching, helping surfers worldwide achieve their potential.


For the past three years, Dan has been a consultant at the globally acclaimed Kelly Slater Wave Ranch, focusing on lesson development and advanced training techniques. His professional expertise and motivational approach are trusted by surfers globally, who rely on his guidance to excel in the sport.


Justin Spadafora, Co-Owner and Sales Leader

Joining Dan is Justin Spadafora, co-owner of Fulcrum Surf, who brings over 24 years of surfing across the world’s top surf spots. With a rich history in competitive surfing across various circuits and a Kinesiology Degree from Point Loma Nazarene University, Justin's expertise complements his role perfectly. His educational background and certification in coaching ensure that Fulcrum Surf's programs are scientifically sound and exceptionally effective.